The 1975 have firmly kicked off their 'Notes On A Conditional Form' era, returning with a brand new track and a fresh countdown to what appears to be a single, arriving next month.
In faithful 1975 hype-starting style, the cut we receive today is 100% pure-bred plinky plonk, but is notable for the formidable presence of climate change activist and all round legend, Greta Thunberg. Featuring a lengthly monologue, it tackles our attitudes to the environment head on.
Featuring many segments which are similar to a speech delivered to economists and world leaders in Davos earlier this year, it states: "Solving the climate crisis is the greatest and most complex challenge that homo sapiens have ever faced. The main solution, however, is so simple that even a small child can understand it. We have to stop our emissions of greenhouse gases. And either we do that, or we don't.
"You say that nothing in life is black or white, but that is a lie. A very dangerous lie. Either we prevent a 1.5 degree of warming, or we don't. Either we avoid setting off that irreversible chain reaction beyond human control, or we don't. Either we chose to go on, as our civilisation, or we don't. That is as black or white as it gets. Because there are no grey areas when it comes to survival."
It finishes with a demand: "It is now time for civil disobedience. It is now time to rebel."
You can read the full text below.
In a piece on The Guardian, it's confirmed that the proceeds from the track, recorded in Stockholm in late June, will go to Extinction Rebellion, at Thunberg’s request.
It all comes alongside a new website for the band, featuring a countdown. Set to end at 7:30pm on the 22nd August - a sure sign of a BBC Radio 1 Hottest Record slot - it appears to be for a brand new single, titled 'People'. Chances are, this relates to some lyrics Matty Healy teased earlier this year.
The site also features a link to pre-add 'Notes On A Conditional Form' on streaming services.
That date matches up perfectly with what we've been told to expect of late, meaning the first full, proper taste of the band's fourth album would arrive the evening before they're due to headline the southern leg of Reading & Leeds on the August Bank Holiday Weekend.
'Notes On Conditional Form' is the second part of the 1975's 'Music For Cars' project, that kicked off last year with 'A Brief Inquiry Into Online Relationships'. That album saw the band enact a similar countdown period, leading up to the release of lead single 'Give Yourself A Try', which included all kinds of teases, posters and other tasters for what was to come. It seems that, while a separate record, 'Notes...' will continue the more engaged thread started with the release of 'Love It If We Made It' just over a year ago.
So, in short - Greta Thunberg plinky plonk today. Countdown that ends on 22nd August. New single, 'People', right before Reading & Leeds. 'Notes On A Conditional Form' will then follow in next year, according to a post on NME.com - which gives a firm release date of 21st February 2020.
At the time of press, an iTunes search for the album suggests it could contain as many as 22 tracks - though this could also be a placeholder. It also suggests 'People' will be 2:40 in length and the second track on the record, much like 'Give Yourself A Try'.
But - more importantly - a vital message to broadcast loud and wide.
"Everything needs to change, and it has to start today."
We are right now in the beginning of a climate and ecological crisis.
And we need to call it what it is. An emergency.
We must acknowledge that we do not have the situation under control and that we don’t have all the solutions yet. Unless those solutions mean that we simply stop doing certain things.
We admit that we are losing this battle.
We have to acknowledge that the older generations have failed. All political movements in their present form have failed.
But homo sapiens have not yet failed.
Yes, we are failing, but there is still time to turn everything around. We can still fix this. We still have everything in our own hands.
But unless we recognise the overall failures of our current systems, we most probably don’t stand a chance.
We are facing a disaster of unspoken sufferings for enormous amounts of people. And now is not the time for speaking politely or focusing on what we can or cannot say. Now is the time to speak clearly.
Solving the climate crisis is the greatest and most complex challenge that homo sapiens have ever faced. The main solution, however, is so simple that even a small child can understand it. We have to stop our emissions of greenhouse gases.
And either we do that, or we don’t.
You say that nothing in life is black or white.
But that is a lie. A very dangerous lie.
Either we prevent a 1.5 degree of warming, or we don’t.
Either we avoid setting off that irreversible chain reaction beyond human control, or we don’t.
Either we choose to go on as a civilisation or we don’t.
That is as black or white as it gets.
Because there are no grey areas when it comes to survival.
Now we all have a choice.
We can create transformational action that will safeguard the living conditions for future generations.
Or we can continue with our business as usual and fail.
That is up to you and me.
And yes, we need a system change rather than individual change. But you cannot have one without the other.
If you look through history, all the big changes in society have been started by people at the grassroots level. People like you and me.
So, I ask you to please wake up and make the changes required possible. To do your best is no longer good enough. We must all do the seemingly impossible.
Today, we use about 100 million barrels of oil every single day. There are no politics to change that. There are no rules to keep that oil in the ground.
So, we can no longer save the world by playing by the rules. Because the rules have to be changed.
Everything needs to change. And it has to start today.
So, everyone out there, it is now time for civil disobedience. It is time to rebel.