Pumarosa have released a creepy new video for ‘Fall Apart’.
Director Robert Fox says of the clip: “The video for ‘Fall Apart’ involves a group of folkish renegades transporting a message contained in a frivolous farmers basket around London in a frantic rush.
“Eventually the basket gets delivered to its destination, a shrine initiated by Isabel, the apparent guardian of this coven. She is situated in an old house, summoning the women with her enchanting performance of the song.
“The message is an egg inscribed with the message ‘Chaos is coming’. I wanted to celebrate chaos by creating a fanatical modern day fable, transmitted in a messy mosaic of a video and involving a collective of women who have perhaps escaped their traditional beginnings for a life of rebellion, female liberation and paganism.”
Check out ‘Fall Apart’ below; it’s a track taken from the band’s new album ‘Devastation’, due for release on 1st November.