It’s easy to be a bit of a crushing bore when it comes to magazine covers. Not to get too far ‘behind the curtain’ about it, Dearest Reader, but we get asked about putting loads of artists on the front of our fair magazine. It’s so easy to find yourself turning to the big, established names with a decade or more under their belt - and don't don’t get us wrong, they're great, and we're delighted to welcome them in - but we’re not sure that’s what we’re really always about.
But our latest cover star Lauv - fronting out October issue, out now - couldn’t be more ‘in the moment’. Clocking up the numbers in a world of streaming, his Spotify stats are really quite ridic. At the time of scribbling, he has twenty seven and a half MILLION monthly listeners. That’s almost as much as Beyoncé. WE KNOW! With an album due in 2020, we’ve bundled him through ‘the doors’ to get a dialogue started on just why he's such a big deal. Can you smell a pop sensation cooking? We can.Read more