Dork Radio
Now playing:
In the mag...
Featuring YUNGBLUD, Baby Queen, BENEE, Joe Keery and loads more.
Order a copy
December 2020 / January 2021
Album review

APRE - Always In My Head

Highly danceable, introspective anthems.
Label:
Released: 6th November 2020
Rating: ★★★★
APRE - Always In My Head
Published: 1:50 pm, October 29, 2020Words: Connor Fenton.

APRE have honed in on an ear-catching, easy to listen to sound that is as symphonic as it is accessible and modern. ‘Always In My Head’ is a record that would be at home at a house party or a mellow summer evening alike. It’s coated in a layer of surface modesty that’s underpinned by complex production that has the potential to envelop audiences in highly danceable, introspective anthems.

Simplicity has always been the name of the game for APRE. Without the need for flamboyant lyricism, they sing frankly, with open hearts and cracking voices that cement choruses into our memories. Whether it be the repetition of a hard-hitting rhetorical question, ‘Is That Really What You Live For?’ or the earnest displays of passion in ‘Bad Boys’, many of the tracks are elevated to unavoidably catchy banger status by their earworm choruses.

But it’s in APRE’s musical depth that the album hits hardest. Because while the songs are simple in their structure, they’re vastly detailed in their composition. Boasting intricate melodies and tones that leave headphone listeners scrubbing back to take in every layer of each track. The titular track in particular features winding notes backed by manipulated samples that are begging to be explored. Amazingly, all of which is crafted by the band, who are well-versed in DIY producing. If anything, this mini-album has made it clear that APRE can make an addictively rich alt-pop sound from farm to table.

It doesn’t ask us to think too hard, whether that was APRE’s intention or not. It could be misconstrued as one-note at times, with its reliance on upbeat rhythms and twinkling melodies, but the dark backdrops tell a different story. ‘Grab My Hand’ being a prime example of the album’s potential for melancholy. Still, the sound never strays too far from the irresistible call to dance and sing along.

So, if the world’s woes seem to weigh heavy on your shoulders, reflect with ‘Always In My Head’ and lose yourself in a simplistically complex ocean of alt-pop, courtesy of your good friends, APRE.

Give all this a try

The Cribs: "The music industry is a business; our idealism worked against us"
Feature

The Cribs: "The music industry is a business; our idealism worked against us"

After nearly two decades in the biz, Wakefield trio - and indie legends - The Cribs have wrestled back control for their eighth album, 'Night Network'
What's next for live music in the UK?
Feature

What's next for live music in the UK?

With shows still unable to return as we know them, and a whole industry on its knees, we ask what happened, where are we now, and what’s next for live music in the UK.
Check out all of our Dork recommended tracks from Lorem, the coolest playlist on the planet - only on Spotify
Listen

Check out all of our Dork recommended tracks from Lorem, the coolest playlist on the planet - only on Spotify

We've been selecting some of our favourite tracks from our favourite list. You can check them all out here.
Fickle Friends: "Is this weird? Are people gonna get it?"
Feature

Fickle Friends: "Is this weird? Are people gonna get it?"

Yep - it seems the perfect time to have an EP called ‘Weird Years’ on the way. Let Natti from Fickle Friends explain.
Like this? Subscribe to Dork and get every issue delivered direct to your door anywhere on the planet.
CONTACT PRIVACY ADVERTISE

© 2018 The Bunker Publishing