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September 2019

Thom Yorke is teasing 'stuff' via the medium of advertising

It's okay, it's subversive and that.
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Published: 9:29 am, June 17, 2019
Thom Yorke is teasing 'stuff' via the medium of advertising

Thom Yorke looks to be teasing something new, via the now accepted medium of rampant capitalism.

A bunch of textbook 'mysterious' adverts have popped up all over the place, pushing 'Anima Technologies'. They've been seen on the London underground, in photo booths in Milan and the pages of the Dallas Observer.

Promoting a "dream camera" to capture subconcious though, there's a phone number - 07588733111 if you're in the UK, 916-619-6192 if you're Stateside.

When dialled, a pre-recorded message says 'Anima Technologies has been ordered by the authorities to cease and desist from undertaking its advertised business". But - BUT, DEAR READER - a previously unreleased Thom Yorke track 'Not The News' is then played in the background.

Additionally, a website for Anima Technologies contains a similar message, claiming the company has “been ordered by the High Court to cease and desist from undertaking its advertised business” and that the website “has been seized by the Authorities to prevent anymore on-line activities in relation to the aforementioned business.”

Here, predictably, are some photos and ALL CAPS THREADS.

Whatcha up to, Thomas? We're sure it'll all become obvious over the next few days.

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