Fresh off the back of dropping their new track 'The Birthday Party', The 1975 have revealed a new video for the song which is - well - quite something.
The latest taster from the band's forthcoming fourth album 'Notes on a Conditional Form', it was given a first spin as Zane Lowe's World Record on Beats 1. Now, it has the accompanying visuals, which tie into the 'mindshower.ai' tease that's been running online since Saturday.
A press release explains that the band teamed up with director Ben Ditto and co-director / lead artist Jon Emmony - who worked with the band for last year's video for 'People'. The new clip is described as "dystopian narrative about narcissism, isolation, incel culture and the divisions created by social media, the video questions if there is space for meaningful connections within technology."
So there we go.
“It was truly inspiring to work with The 1975 on this project, combining digital craft with true emotion and a subversive and multilayered narrative,” says Ditto. “Matty and I have a shared fascination with the underbelly of Internet culture and how that impacts modern life, and we looked to address this from several directions and created an engaging and beautiful piece of filmmaking to contain these messages and their performance in a revolutionary way.”
The video features a computer generated version of Matty Healy visiting Mindshower, a digital detox centre, where he encounters a bunch of characters lifted from memes. The band have been recreated with detailed 3D scans, including mouth movements, while body and facial motion capture was used to record their performance.
Tonight’s show in Bournemouth will be the first time audiences will see - quote - "the fantasy worlds depicted in 'The Birthday Party' translated in an immersive way for the live shows."
The track follows up on the previously revealed 'Me & You Together Song', 'Frail State of Mind', 'People' and the latest version of the band's album opening theme 'The 1975' in previewing 'Notes...'. We've also heard two further songs live, 'If You're Too Shy (Let Me Know)' and 'Guys'.
You can check out the video, and some of the most, erm, 'interesting moments', below.
"Is that the Care Bears title sequence?" one Dorkster queried on starting the video. No. It isn't. But there's a lot to Lovealot Bear about it.
Computer Matty starts the video by visiting Mindshower - a digital detox centre. There, he talks to a giant transparent computer gob, who makes him give up his phone. You can tell it's an unrealistic simulation, because he does this immediately, and doesn't spend 20 minutes 'just checking Twitter' first. A machine then zaps him into some rather fetching white pyjamas. Beats dressing yourself.
Intimacy! In Matty's eye! Makes you think, huh?
A doorway then appears to transport Compu-Matty to another digital realm. But look! The doorway! It looks like the box! Because the box, it transports us to another world! Seriously, guys, this is art.
Once he gets there, it all goes off. There's meme-people everywhere! So very internet.
Is this <insert redacted name of weird looking indie band here>?
Eventually, Matty enters a dark realm, where he becomes a glowing eyed Terminator type thing. That dances. There's a lot of dancing going on. Sometimes in pants.
At this point, 'the band' appear. But they don't have instruments, just sparkles. George doesn't even have a chair. He's just squatting. Good for the glutes. This time, they're performing 'on' the box. Like we said - art! The meme people are so impressed, they all collapse in a circle.
Digi-Healy is very impressed with his work. So impressed, he decides to give himself a big old snog. This probably means something important, right? Art.
Work done, Matthew skips off towards the moonlight, while the rest of us stare blankly at the screen, unsure about what we've just seen. You can check out the full video below, but you've been warned - no cheese before bedtime.
'Notes on a Conditional Form' is set for release on 24th April.
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