London-based singer-songwriter Lily Moore is starting out her year with a new video for 'Now I Know', a heartfelt song about missed opportunities. Capturing both the pains and wonder of young adulthood, the clip is a perfect window into an act who's spent years working her way up from busking and tiny pubs to a support slot with George Ezra at the Royal Albert Hall, and, soon, a headliner of her own at London's buzzy Village Underground.
“A lot of the video actually happened when I was growing up,” she explains. “I wanted it to tell the story of lots of my real memories and what it’s like to really fancy someone. There were so many times we would have to sprint for our lives to catch the last bus and you’d catch yourself grabbing hands with the person you quite liked at the time and you’d end up thinking oh that was quite nice actually.”
Give it a watch - and find out more from Lily herself - below.
Hey Lily, how's it going? Having a good 2020 so far?
Hello. Yeah, all good. Been actually quite quiet so far but I know it's gonna be a busy year, so I'm not complaining one bit!!!
Have you made any resolutions for this year?
I'm doing veganuary as I thought it was about time I did something healthy and good for the planet, not just me. Otherwise, I haven't made any big plans apart from being happy.
How did you get into making music, then?
I'm not too sure, really. I fell into it as it has always been around me since I was born. I got a cassette recorder for Christmas one year when I was really little maybe about 5 or 6, and I remember I would record all my little songs on it - so maybe I can say then!
Is being a musician living up to the hype so far?
Absolutely. Apart from touring is definitely far, far less glam then it gets made out to be. In reality, it's a lot of sitting in the back of a van and eating food from garages. But I do love it if I'm honest.
Has there been much of a learning curve, going pro?
I think I've just had to work harder, which is a good thing because I'm not very good at being bored.
Tell us about your new single, 'Now I Know'?
'Now I Know' was one of the first songs I ever wrote. It's a song about someone I fancied at the time and never realised until it was too late. I wrote it with Jon Green, who's one of my favourite people to work with and it was such an easy song to write. Sometimes the best songs are the ones that come easily.
What's your songwriting process like?
It depends really on who I'm working with. Some people are really good at production and playing instruments which I'm not so normally I leave that to someone else, and I can focus on the lyrics and the story I'm trying to tell. I like to have something on my mind or an idea though before writing a song - something I need to work out how I feel about or get off my chest.
What do you most enjoy writing about, generally?
I think just being able to vent whatever I'm feeling and turn it into something other people can listen to and hopefully find something in. The best feeling is when I do a gig, and everyone knows all the words.
How did the video for 'Now I Know' come together? Did you enjoy your time filming?
I wanted the video to be as real as possible, so I got my mate to be in it with me, and all the memories in the video are things that actually happened when we were being idiots and growing up.
Music aside, what do you do for fun?
Just normal things a 21-year-old in London does! My friends are all still at uni so sometimes I go visit them in different cities and have a good little night out. Yeah, normal stuff really. By that, I mean the pub. I'm also obsessed with food, so maybe cooking as well.
What would you most like to achieve during your music career?
A couple of months ago I would've said playing the Royal Albert Hall, but I was a lucky lady and got to support George Ezra there back in September, so I'm not sure now. Maybe the Pyramid Stage at Glastonbury if I had to say the best of the best. But overall I just want to be able to do this forever - that's the main goal.
Who do you think is the most exciting band or musician around right now?
Lily Moore's single 'Now I Know' is out now. She tours the UK this May, including a night at London's Village Underground.