A primary colour of pop.
To understand the role Will Joseph Cook is about to play in proceedings, you need to know about primary colours. They’re the ones that are vital for any shade, meaning no matter what type of ‘moonlight magnolia’ you want to chuck over the bedroom wall, you’re going to need a primary colour. In Will Joseph Cook, it’s not a case of choices - but what’s needed, and with ‘Beach’ he’s gone and proved just how essential he really is.
Effortlessly bristling with a melodic pendulum swing that others chase for, ‘Beach’ is pure and smooth pop in its most refreshing form. Gliding over bubble-dipped swoons and a melody that won’t just jump in your head, but take it right off your shoulders and throw it up into the clouds - it’s all ever-so natural - like it’s engrained in every word he says, every note he hits and every sing-along chorus he pulls together. Dreaming and instinctive, ‘Beach’ comes squarely from a dreamer that’ll be directing his own musical motion pictures for years to come.
Whatever you look to paint now, it’s just not going to be possible without a bit of Will Joseph Cook. And that sounds perfect to us. Jamie Muir