Where they're going, they won't need hype.
You won’t need anyone to tell you that Matty and George from The 1975 offered a hand to the recording of ‘There’s A Honey’, Pale Waves’ first offering for Dirty Hit. Already defining a generation with their own band, the duo’s shiny magpie-like eyes have caught the glint of their new label mates and polished it up into something not only dazzling, but truly remarkable.
Because, really, bands don’t get to deliver songs like ‘There’s A Honey’ out of nowhere. From the trademark opening shimmer and the neon glow of its opening bars, through to the effortlessly cool shuffle of the verse and the dry-ice clap of the chorus, Pale Waves sound flawless. Like a San Junipero open-top cruise, they ride the zeitgeist of tomorrow without the shortest glance back to yesterday. A helping hand from their peers should take nothing away from the fact this is a very special band indeed.
The sound of a label setting down a legacy, the engine is starting to purr on the hit factory of 2017s most glorious, carefree scene. As the forces gather, Pale Waves just scored themselves the chance of a seat at the top table. Stephen Ackroyd