They're ready - are we?
Things tend to end up following a certain pattern for most new bands lucky enough to capture a whiff of hype. There's an initial explosion, a few singles, then EPs, a build up to headline tours, more singles - that debut album only arrives at the perfect time, when the buzz has got loud enough that it's no longer a gamble. And yet here we sit, at the start of 2018's festival season, just waiting for Pale Waves to announce that first full-length.
Whispers suggest it'll be with us by the end of summer, marking a startling rise for this year's most likely new superstars. Except there's nothing 'likely' about their elevation to the A list anymore - in all truth, they're already there. And if proof was needed, 'Kiss' is happy to provide it.
Another of the band's older songs polished up and sent out to face an eager public, it shimmers in the sparkle of Pale Waves' 80s pop glitter ball. A band with a strong, instantly recognisable sound, they're well aware that - at this point - consistency is a strength, but 'Kiss' shows development too. With a timeless quality, it's packing a chorus straight out of the Big Book Of Anthems, its dark heart juxtaposed by a playful desire to lark about in the fast lanes.
With that album promising a whole bunch of never before heard material, this could be the point where Pale Waves cash in the last of those potential chips. Next time we hear from them, they'll be fully grown. They're ready - are we?