One of the things we like most about Dirty Hit - and, no, we’re not about to spend the next few hundred words spewing forth gushing praise for a record label - is the way their roster combines to create a world full of exciting new talents. While some acts fit together naturally, others find a connection in raw energy alone, while the occasional collaboration can create special moments that feel more organic and natural than any chart friendly featured slot.
Then again, when your label is home to creative polymaths like Matty Healy and George Daniel, that last bit is going to happen if you like it or not. Already rolling their production sleeves up with The Japanese House and Pale Waves to remarkable results, the duo are at it again. Teaming up with No Rome, who just dropped his first single since inking with the hottest label on the planet, it’s another picture perfect moment.
‘Do It Again’ is taken from new EP ‘RIP Into Hisashi’, and shimmers with hints of that trademark 1975 magic. But, crucially, it’s not a dominating force. This isn’t a case of turning an urgent new talent into a facsimile of a more well known act. No Rome has already collaborated with the likes of Ryan Hemsworth and Brockhampton, and possesses a flow that fits perfectly to Matty and George’s natural, dry-iced pop stylings. Like his collaborators, it’s a project born from art and design as much as it is the music - a combination of ideas that complement and challenge each other to new heights.
And what heights they are. Fresh and immediate, ‘Do It Again’ is alt pop at its very sharpest. To many, it will serve as an introduction to the world of No Rome, but even to those already anticipating Rome Gomez’s next steps, it’s more than a mere marker. It’s the real deal. The hype machine will take it from here.