Let's Eat Grandma aren't just a great act about to deliver a great record. They're a force of change.
The album, as a format, is old hat. That's what those experts say. They've been suggesting it for a decade now. In an era of all you can listen to streaming, the idea of an act going away before dropping 12 tracks at once is wonky thinking, apparently. Much better they have a constant stream of new stuff, every one a single, building their audience that never buy, only listen.
It makes sense, to a point. Until you take into account the magical evolution of Let's Eat Grandma. Their debut, 'I, Gemini', was no slouch. A great record from a duo of promise, what came next was always the pot of gold at the end of the rainbow. But even with that taken into account, the revolution-not-evolution as they return for their second full-length is nothing short of astounding.
So far, we've had three tracks. 'Hot Pink' and 'Falling Into Me' each made a claim for The Best Thing We've Heard In 2018. Latest cut 'It's Not Just Me' is no different. More focused, unfailingly playful and shimmering like clear blue oceans, it's the crib sheet for every big pop exam - every answer correct, perfectly clean and without error.
While most other artists sound like they're the next step in a plod towards trends, Let's Eat Grandma have become a revelation. Fresher, sharper, better realised - the fact they're benefitting from the influence of SOPHIE and The Horrors Faris Badawan plays a part, but it's their delivery that adds the real quality. Brattish but with heart, combatitive but with arms wide open, there's an unidentifiable glint in the eye that marks out something truly special.
With a full-length to follow, packed with the same invention, Let's Eat Grandma aren't just a great act about to deliver a great record. They're a force of change. Without that gap, we might not have got the light speed growth that's made them one of the most exciting acts on the planet. The bar's just been raised. Everyone else is going to have to jump that bit higher now.