Positivity is underrated.
George Ezra had a great 2014. Ending up with the third biggest selling album of the year - he was only beaten by Ed Sheeran and Sam Smith - to call it a breakthrough debut would be an understatement. Yet, while his peers felt to be making huge, sweeping statements on a global scale, George did it by simply being himself.
So when it comes to the big comeback, when the pressure should be on, in reality there’s nothing to worry about. Just like before, it’s just your man George Ezra, doing what he does best. And it works.
‘Don’t Matter Now’ may be the perfect song in the perfect moment. No, it’s not edgy. It’s not pushing boundaries. It’s not angry or political or determined to make a violent point. Instead, it’s still just George.
If posi-chill was a genre, that’s what ‘Don’t Matter Now’ would be. Cruising under its own momentum, it’s a rejection of the modern condition. A cold one with the boys. A kick back into the gently swinging hammock of “later, mate”. It can’t help but raise a genuine smile and a glowing heart.
While other acts may feel more of a statement, there’s a reason everyone loves George Ezra. You’d have to be broken not to. Stephen Ackroyd
Listen to George Ezra's 'Don't Matter Now' here.