A succinct and undeniable golden pop nugget.
It’s felt like Fickle Friends have been on the cusp of something for a while now. Each glacial release has been another demonstration in not only how effortlessly cool they are, but how they’ve mastered that neon-soaked pop sound. Whilst tracks such as ‘Swim’ and ‘Say No More’ have glistened and sent us into summertime euphoria, ‘Cry Baby’ represents something completely different. A real sense that Fickle Friends aren’t fucking around.
Built over cutting electro-chimes, ‘Cry Baby’ leaves no option but to jump right into its sugary sweet pop centre. Rather than heading outside to roll around in the grass with a mojito, it’s an invitation into the salty underworld that inhabits every city, a peek around the curtains at the sights and sounds that never get advertised in the travel brochure. The guitar licks that glided over their previous numbers are still here, but now with extra bite - refusing to let go when they head into full flight over that almighty chorus that immediately takes up residence on first listen. Every element comes together perfectly. It’s that good.
Direct and to the point, ‘Cry Baby’ distills everything that’s great about Fickle Friends into a succinct and undeniable golden pop nugget. Now we’re all just playing catch-up.Jamie Muir