This isn't for your Nan's 9pm bedtime, but the promise of an all nighter to come.
Timing is everything. The fact that Bastille dropped their big buzz build-up for the first single from their third album directly into the heart of 1975's hype hurricane probably distracted many from what was about to happen. But while the impact of the build up may have been dulled, the effect of the track to follow surely isn't.
With minimal fuss, Bastille have progressed to becoming one of the biggest bands on planet indie-pop. Straddling divides, they're able to play many roles - but while for others that means music by committee and a bland lack of invention, in leader Dan Smith they've always had that extra sparkle. From their 'Other People's Heartache' mixtape series (we're expecting a fourth instalment of that soon), to his own label, he's a quiet talent with a clear vision.
So while 'Quarter Past Midnight' is definitively Bastille, it's also fresh and new. That flawless vocal remains, but musically it's a track that plays in the adrenaline rush of the early hours. This isn't for your Nan's 9pm bedtime, but the promise of an all nighter to come.
With that full-length set to arrive later this year, Bastille will have some big noises to contend with. While some of them may hog the limelight for a while, there's little doubt that - once push comes to shove - that rise will continue unchallenged.